GM is planning on making its Cadillac models sold internationally all electric by the end of the decade. This includes the conversion of its Escalade SUVs, and possibly released under the same name. The strategy is announced on the cusp of the luxury brand achieving its second straight year of record setting global sales, as well as the first year of an increase in U.S. retail sales since 2013.
Some of the planned model concepts have been revealed and include the Escala, Elmiraj, and the Ciel. Those in the industry agree that these models have received generally positive responses from the public - and are successfully conveying the brands luxury and style with the new technology.
At a recent press event in Detroit, Cadillac President Steve Carlisle stated "There’s a lot that’s going to be going on for Cadillac in the ’20s.” And specifically drove home the commitment by emphasizing the full conversion of their models.
“There’s a lot that’s going to be going on for Cadillac in the ’20s. We’re going to enter that decade as an internal combustion engine brand. That’s where we are. It’s a decade we’re also going to exit as a battery-electric brand."
- Steve Carlisle, GM Senior Vice President, and President of Cadillac
Read more about the media event and news as reported by Michael Wayland on CNBC https://www.cnbc.com/2019/12/12/gm-expects-cadillac-to-be-majority-if-not-all-evs-by-2030.html.
Photographs courtesy of GM and Cadillac